Apparently one anti-homosexual comment don’t stop no show…
Chic-Fil-A See Increase In Business During PR Disaster
Chick-fil-A has something unexpected to crow about.
Consumer use, visits and ad awareness were all up measurably in the third quarter, at a time the chicken chain appeared to be taking a public relations drubbing, reports research specialist Sandelman & Associates.
Intense national media and social media attention — much of it negative — was heaped on the chain three months ago, after President Dan Cathy told a religious publication that his company was “guilty as charged” in supporting the biblical definition of the family unit.
Many gay rights groups called for boycotts, and company executives seemed to be put on the defensive. At the same time, supporters of the Atlanta-based chicken chain held rallies outside stores. The national media couldn’t get enough of it.
So much for “bad” PR. Consumer use of the chain was up 2.2% in the third quarter compared with the same period in 2011, says the Sandelman survey of more than 30,000 fast-food consumers conducted in markets where Chick-fil-A is located. Market share was up 0.6%, and total ad awareness was up a hefty 6.5%.
Gay or not, you gotta admit, that damn chicken is tasty than a muhfugga.
Chick-fil-A, too, seems unstoppable. “There was a lot of talk that this would hurt Chick-fil-A, but it actually helped the brand,” says Jeff Davis, president of Sandelman. During the third quarter, Chick-fil-A broadened its regular customer base in 28 of 35 media markets, he says.
Chick-fil-A declined comment.
Translation: “We don’t want to brag publicly, but we don’t need “those people” in order for us to run a successful business.”
SMH *while eating waffle fries and drinking Chic-fil-A lemonade*
Image via AP