If asked, you can probably think of at least one reason why you don’t like shopping big, local chain stores – especially during the holiday season. That reason is probably enough to have you skipping Black Friday, and that’s great. Be sure to shop local instead on Small Business Saturday, November 24th, at your favorite local businesses season. If you need a reason why, one will be easy to find: maybe it’s a clerk who always has coupons stored away for you, the tailor who did a beautiful job on your daughter’s wedding gown, a boutique that stocks your favorite colors, or a bakery that saved you a slice of your favorite cake. American Express encourages everyone to shop local this Small Business Saturday.
Watch the video above to see how your purchases at these stores can make a difference in the local economy then visit http://www.shopsmall.com to learn more ways to help.