Lil’ Wayne and Kanye West Build Buzz for Unpopular Grammy’s

- By Bossip Staff

Posted by Bossip Staff

Lil’ Wayne will be headlining a group of rap stars, including Kanye West, to help build some buzz for the “barely breathing” Grammy’s:

Ratings were for the annual show decreased last year to its lowest level since 1992 as viewers opted for other ways to spend their time.  Lil Wayne will join an eclectic group of musicians who will be featured in the campaign, called “Celebrate The Music That Makes Us.  Other participants include R&B/pop vocalist Rihanna, Stevie Wonder, Lenny Kravitz and Radiohead lead singer Thom Yorke.

According to a Grammy spokeswoman, the artists were asked to give 10-20 songs that influenced or affected their life and career to the Recording Academy. Song lyrics and titles are featured in the print and television ads.

“This year’s ad campaign brings this idea to life by highlighting the songs that influence and inspire several artists whose music has made a lasting impact on music lovers worldwide — creating even greater anticipation for music’s biggest night,” Recording Academy chief marketing officer Evan Greene said in a statement.

Print ads featuring Lil Wayne show the rapper paying tribute to Jay-Z’s hit single “Can’t Knock the Hustle” as well as former G-Unit member Young Buck’s “Pocket Full of Paper.”

Although he is featured prominently in the campaign, Lil Wayne will not be the only rapper on board for the effort.

Spots for Kanye West and Coldplay are currently being developed as the print ads continue to expand in the days leading up to the Grammys.

Rihanna’s print ad will cite Destiny Child’s “Say My Name” while Wonder’s television ad incorporates his popular single “Superstitious” and lyrical references to Ray Charles and Stephanie Mills.

Despite a message in his ad saying “artist not guaranteed to perform,” Lil Wayne will likely perform at the Grammys.

The 51st annual Grammy Awards will air live at 8 p.m. February 8 on CBS.

Well, go ahead and do the damn thing, Lil’ Weezy.  Kanye, you get a cool point as well.  Who would have ever thought they would NEED rap to inject some life into such an affair?

More pics below.


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  • Hannibal

  • Anton Slizzardhands

    What the?

  • Dizzy McElroy

    Hannybull you’re a damn sellout

  • Esh~BX/SC~

    These two have been putting in work this year!!



  • Alaskan Baby

    gee willikers guys i’m in the top 5!

  • Hannibal



  • Alaskan Baby

    stole yo shit

  • Crazy Ass Rodney

    I feel like I’m no longer the crazy one

  • Playlist

    His live performances are ok

  • Creole Baby isa Cash Money Stunna on his 14th Summa


  • BlackLADYDoctor

    This sounds interesting, except didn’t Coldplay get busted/sued for stealing songs and claiming them as their own?

  • What the...

    here’s a thought, turn grammys into a reward for art and get “unpopular” artists with solid albums and music and um…nominate them, who knows, maybe they might even win something.

    its sorta ironic how its only like 4 people that win grammy awards in hip hop, in the past odd years and they’re the ones pushing for the shows success.

    in all realness i can say it is wayne’s year tho

    but then again grammys and hip hop was always a joke.

  • BrownBrownPhillyGrownWoman

    weezy f. baby…and please say tha ‘baby’

  • Hotstuff

    That’s the only thing that’s gonna keep any award show going strong is HIP-HOP….

    And they say it was just a fad….REALLY????

  • F-Listed » Archive SNATCH LOVERS «

    […] Lil’ Wayne and Kanye West Build Buzz for Unpopular Grammy’s (Bossip) […]

  • j

    Now watch everybody hate, u can read the hatred below my msg

  • Colonel Stink Meaner


    Hate on what??

  • Colonel Stink Meaner


  • Creole Baby isa Cash Money Stunna on his 14th Summa

    ^^ buster ^^

  • Kimber

    kanye dip snuff. look at this jaws. he is most unattractive.

  • always knew

    @kimber- the jaw thing is because of KANYE’S Accident, where he almost died…They had to reconstruct his whole face..Grow up, please…Snuff, has nothing to do with his fetaures, I think it is amazing he looks as good as he does, considering all that;s happened…

    I won’t be watching the grammy’s; no matter who is performing..That ish is boring and dead!!!

  • Its6amHoGetOut

    I would love to bang Weezy from behind while pulling on his dredlocks.

  • dyvinesun


  • BeeGee

    Barely breathin? Grammys been dead as a muhfugga for bout 10 years, famo?

  • Lola A.G


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