Bossip: Cube, we are big fans of your whole persona and how you stayed true throughout the years… How’d you do it?
Cube: It’s really about, trying to… reinvent, not yourself. Reinvent your approach to getting people to understand what you’re about. In each stage of my career, I’ve always tried to keep the audience I had from the jump. So, even with trying to reinvent myself like on Are We There Yet, people need to understand it’s a movie and my real fans knew that and understood. What comes up must come down… so I refuse to go up. If I keep my feet on the ground… I don’t have to worry about going up or down.
Bossip: Your early lyrics, like Gangsta-Gangsta, were really intrusive into the gang bang hood life of L.A… do you regret a lot of what you said and the influence you had on our young black minds?
Cube: Aww, hell nah! It was a time capsule. That’s how I was feeling. Those lyrics came from an 18 year old dude that was living that life and didn’t know what life really was about. It was dope. If I would’ve pulled punches… I wouldn’t be here. I don’t regret nothing. We didn’t think those records were gonna go mainstream… those records were made for the hood and underground. I don’t regret sh*t, but Viacom and other conglomerates are the ones that blew us up. I don’t regret sh*t, but maybe they do.
Bossip: Do you still talk to Dre, Ren, WC, and Mack 10?
Cube: WC is with me on the road all the time. Me and Dre talk every now and then. We’ve been talking about the new NWA thing. Me and Mack 10 fell out. It’s a family issue, so it’s nobody’s business.
Bossip: What about your early influence with Islam and songs like Enemy? Did you realize the gravity of your songs and persona back then?
Cube: It was all stages and periods of my life, but at that time I was aware of how powerful I was and gangsta rap had become. Now, when you say Islam, your talking about Nation of Islam. They are proactive in the black community and helping black people was at that time what I needed to help me understand how America actually worked. Then, it was the perfect outlet. I’m not active with anybody right now. I still listen to Farrakhan and he still influences my life, but organized religion… that’s for the birds.
Bossip: How do you feel about the Trayvon Martin case?
Cube: Well, we already know that county is racist, by the way they handled that situation from the beginning. We already knew they were flawed. As we can see, this jury selection is flawed. All white women? Come on! This is a joke, but maybe they will do their job because the selectors didn’t do their job. If I was Trayvon’s family… I would question the defense attorney on how this happened.
Bossip: What about Barack Obama?
Cube: I like some of the sh*t he’s doing, but his police state kind of stuff is weak! He hasn’t made any major moves to get people from underneath these laws and situations. I think he’s weak, in securing the people from the Government. I give him a B+. He’s like the black kid on the playground with all white people and nobody wants to play with him. So, he’s got a tough job.
Bossip: Search for the Coldest Series, what does that mean and what made you do this tour?
Cube: I think Coors is stepping up. I think it’s dope for Coors as a big corp. to reach out to the hip hop community. It’s just cool that they are stepping toward hip hoop when so many people are stepping away from it. They had no reason to do it, but to help the jumpstart of new hip hop artist. It’s no joke running a nation wide search to put some money in a new mc’s pocket, so I had to be down.
Bossip: What kind of talent is ice cube looking for?
Cube: It’s a lot of people in each state, but I’m looking for originality. It’s all about stage presence, a hot freestyle, and a hot 16 on deck. We got some talented people out there.
Bossip: Who is your favorite on the tour (French Montana, Big Sean, ETC.)?
Cube: All of them are dope. I’m not friends with dudes like that, but they all talented and holding up the new generation how they are supposed to.
Bossip: What is the contrast in hip hop from today and then?
Cube: Subject matter is a lot more docile now. Artists now copy styles. Back in my day, we created our own thing. Now, escapism rap… rules the day. The media promotes it. Nobody really promotes political rap anymore. This is the era we are in, it is what it is. Hip Hop always carved it’s own route… so you gotta take the good with the bad.
This year the national talent search will be touring in Baltimore, Philly, Charlotte, Dallas, New Orleans, Chicago, Atlanta and NYC. The 2013 winner will be awarded a $20,000 grand prize + studio time + a track produced by Drama w/ a verse from Bun, and more. https://www.searchforthecoldest.com/Home/VerifyAge?returnUrl=https%3A%2F%2Fwww.searchforthecoldest.com%2F
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