Twinkie back.
Hostess Announces The Return Of Twinkies
After filing for bankruptcy and killing the cream-filled hopes and dreams of snackers everywhere last summer, the Hostess brand has now announced that Twinkies will return later this summer.
via CBS News
Hostess is betting on a sweet comeback for Twinkies when they return to shelves next month.
The company that went bankrupt after an acrimonious fight with its unionized workers last year is back up and running under new owners and a leaner structure. It says it plans to have Twinkies and other snack cakes back on shelves starting July 15.
Based on the outpouring of nostalgia sparked by its demise, Hostess is expecting a blockbuster return next month for Twinkies and other sugary treats, such as CupCakes and Donettes. The company says the cakes will taste the same but that the boxes will now bear the tag line “The Sweetest Comeback In The History Of Ever.”
Long live the Twinkie.
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