#BeardsInColor: Did Shea Moisture Steal Their Panty Melting Bearded Bae Idea?

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Did Shea Moisture Steal From #BeardsInColor

If you’ve been on Tumblr and Twitter over the last few months then you’ve seen a thing called #BeardsInColor, a photo series featuring bearded men in front of single-colored backgrounds. It’s a simple yet effective concept that showed off beautiful blackness. Well, in the last 24 hours, Shea Butter made waves by giving us black men. With beards. In front of colored backgrounds. Twitter took notice.

This just lets me know I’m on the right path #BeardsInColor pic.twitter.com/xURqDYRL0e

— Barry Gordy (@branfire) November 2, 2017

One of the creators, @Branfire, had an explanation and timeline of how it went down. Take a look at the similarities and explanations and tell us what you think.

Don’t let those beards make you forget why everyone canceled Shea Moisture in the first damn place…

Just to give some context, I️ started #beardsincolor with @NyasiaSylvester we both pay for this shit out our pockets.

— Barry Gordy (@branfire) November 2, 2017

Of course ppl were shoot men in front of color background but there was no specifically focusing on black men with beards before me.

— Barry Gordy (@branfire) November 2, 2017

Those behind the seen videos pic.twitter.com/CnhDtjGfN3

— Barry Gordy (@branfire) November 2, 2017

pic.twitter.com/kj4V3lS2Hf

— Barry Gordy (@branfire) November 2, 2017

yikes. Shea Moisture out here swagger jacking @branfire / #BeardsinColor, huh? they never learn

— yung novemburr. (@novxvi) November 2, 2017

Lmfaoo too they ripped the shit outta #BeardsInColor https://t.co/RPxFnJK5mz

— SAMANTHA SADE (@SAMiiAM) November 2, 2017

Continue Slideshow

My first shoot for #BeardsInColor was August 24th 2017. My photos when viral on Tumblr and posted on the top black pages IG.

— Barry Gordy (@branfire) November 2, 2017

So @SheaMoisture out here swagger jackin??? Let me go look up this #beardsincolor see what's really real smh #sheamoisture STILL canceled pic.twitter.com/tgegFYPbkY

— Natasha Pierre (@natashapierre) November 2, 2017

Dammit. Wait a minute, #BaeMoisture. Y’all messed up again? Follow the retweets. 👇🏾 #BeardsInColor

— April (@ReignOfApril) November 2, 2017

My avi was @NyasiaSylvester making me model before @branfire #beardsincolor shoot. I was there and took video. They did it first.

— Joi (@jumpedforjoi) November 2, 2017

wow. looks like @sheamoisture stole the creative concept of #BeardsInColor for their new campaign. They really are cancelled.

— #MenAreTrash 🇧🇧🌞 (@SongOfTreasure) November 2, 2017

Inside the #BeardsInColor hashtag like pic.twitter.com/Nf0nLlF29e

— S W❗️T C H (@Roberts_Rules) November 2, 2017

Hey @SheaMoisture, imitation isn't the highest form of flattery. Not this time. Give @branfire his cred, a check, a job. #beardsincolor

— George! (@writefromBK) November 2, 2017

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