OVO in bed with the NBA? Hmmmmm…
Toronto Raptors Hire Drake To Help Rebrand The Team’s Image
In what will start out looking like a publicity stunt and may end up changing the face of a franchise, the Toronto Raptors are about to begin a major partnership with the city’s most globally recognizable citizen.
On Monday, MLSE will announce the first of several initiatives with hip-hop impresario Drake, which will see him acting as a host, business partner and consultant for the team.
In a league driven by shiny-object syndrome, the Toronto-born musician has always had an earthy feel to his fandom.
Three years ago, just as it was about to get really bad, he laid out his bona fides.
“I am a Raptors fan to the death,” Drake told ESPN.
That must make for a tough life…
The nuptials will start Monday with an announcement that Drake is partnering with the Raptors as they accept the 2016 NBA All-Star Game.
He’ll be drafted in as a non-official host of festivities. An actual MC, as well as a figurative one.
The hip-hop star will also launch a clothing line in conjunction with the team. Most intriguingly, he is being asked to consult on a complete redesign of the club’s image to coincide with the 20th anniversary of the franchise in the 2014-15 season.
According to sources at MLSE, everything about the team is on the table . . . aside from the name. Give up your Huskies dreams. MLSE and Drake are sticking with dinosaurs.
Going forward, this will be more than a business arrangement.
It would be wrong to call what comes next a renaissance. That would imply that the Raptors have a legacy to build on. After 18 years, all they have is one playoff series win and Vinsanity to draw from. That’s it.
Sounds like the Raptors want Drake to come make their team relevant again like Humpback Hov did for the Brooklyn Nets. Hopefully he doesn’t replace all the beer and popcorn with Moscato and cheese…
Image via BleacherReport