Barilla Pasta CEO Apologizes For Discriminatory Comments About Gay Couples
Last week, Barilla Pasta CEO Guido Barilla caused a slight uproar when he openly expressed his opposition to featuring same-sex couples or families in company ads. Well, after much backlash from the LGBT community and its’ supporters, it seems he is backtracking on his statements.
via USA Today
[Barilla Pasta chairman] Guido Barilla, initially issued a written apology on his firm’s website, saying that while his comments were hurtful “they are not a genuine view of my opinion.” But the comments did little to ease rising calls for boycotts and petitions that drew thousands of signatures from angry protesters around the world.
“We accept his invitation to not eat his pasta,” said Aurelio Mancuso, president of gay-rights group Equality Italia, ANSA reported.
The furor spread internationally via Twitter, where the hashtags #boicottabarilla and #boycottbarilla prompted numerous tweets.
“Now that we know pasta CEO G. Barilla is homophobic, it’s a good day to say DeCecco is far better anyway,” tweeted actress Mia Farrow.
A Change.org petition posted by Fo had drawn more than 52,000 supporting signatures as of Monday.
So Barilla ate crow in the new video apology, saying the reaction to his comments “depressed and saddened me.”
“It is clear that I have a lot to learn about the lively debate concerning the evolution of the family,” said Barilla.
“In the coming weeks, I pledge to meet representatives of the groups that best represent the evolution of the family, including those who have been offended by my words.”
So does this mean we WILL be seeing gay families in Barilla Pasta ads now? Hmmmmm…