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$10,000 for for 100 tapes? #NewRules

Jay Z Buys 100 Nipsey Hussle Mixtapes

Via MTV reports:

As if we didn’t already know Nipsey Hussle has a dedicated flock, the Los Angeles spitter proved it when he stuck a $100 price tag on his latest CD. Jay Z was so moved by Nip’s I Am Proud 2 Pay campaign that he reportedly went all in and purchased a number of copies of Crenshaw from the budding rapper in a show of support.

On Tuesday Nipsey posted a screenshot of the wire transfer between he and the superstar MC on Instagram with a caption that read: “N—as be like ‘who gone spend $100 on a cd’ I be like…”

The pic didn’t specify how much Hov actually sent over, but did list his “S Carter Enterprises” in a field labeled “Customer Name.”

On Wednesday (October 9), a second photo of 100 copies of Crenshaw was posted to Jay Z’s Life and Times site, suggesting that Jigga dropped a whopping $10,000 in support of Nipsey.

“I have over 400K followers on twitter 140k on Instagram and 400k on Facebook, but what good are they if they don’t mobilize around my releases?” he told “If only 1,000 of those people are engaged to the point of brand loyalty then that’s who I’m focused on.”




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