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Hallmark Criticized After Removing The Word “Gay” From Holiday Ornament

Popular greeting card company Hallmark is currently under fire for their decision to remove the word “gay” from a Christmas ornament out of concern that meaning might be “misinterpreted.”

via Huffington Post

Greeting card giant Hallmark said Thursday that it shouldn’t have changed the lyrics to “Deck the Halls” on a new holiday ornament that stirred a backlash from customers online.

The Kansas City, Mo.-based company has been defending itself after it began selling a miniaturized version of a tacky holiday sweater that changes the lyrics to the holiday carol. The ornament removes the word “gay” and emblazons the sweater with the phrase: “Don we now our FUN apparel!”

Critics took to Twitter and Hallmark’s Facebook page, accusing the company of making a political statement by using the word “fun” to replace “gay.” Some Facebook commenters said they would never again buy Hallmark merchandise and others suggested removing the word “gay” demonstrated a homophobic bias.

The company initially responded by saying the multiple meanings attached to the word “gay” meant the sweater’s lyrics would be “open to misinterpretation.”

Since this is 2013, it’s highly possible that some customers would have interpreted the word “gay” in a different context, but on the flipside, those lyrics have been around forever.

What’s your take on this, Bossip fam?



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