Race Matters: USA Today Under Heavy Fire For Calling “The Best Man Holiday” A “Race-Themed” Film

- By Bossip Staff
1 of 10

2013 has been racist as HELL…SMH

USA Today Slammed For “Race Themed” Headline About “The Best Man Holiday

Via ChicagoTribune

USA Today set off a social media storm Sunday with a headline on its box-office story that many found racially insensitive.

“‘€™Holiday’€™ Nearly Beat ‘Thor’€™ as Race-Themed Films Soar”€ was the original headline that the publication put up online and sent out on Twitter. Universal’s romantic comedy sequel from writer-director Malcolm D. Lee did surprisingly well with $30.5 million this weekend, as it debuted against the Marvel superhero sequel, which took in $38.4 million.

When that headline drew a blast of complaints, it was soon changed to “‘Holiday’€™ Nearly Beats ‘Thor’™ as Ethnically Diverse Films Soar.” The original tweet was deleted, too.

Most of the complaints struck a similar chord.

USA Today tried to pour water on the fire by changing the title, but the damage was already done.

The story also made mention of the box-office success of “€œFruitvale Station”€ and “The Butler,”€ two films that also had predominantly African American casts.

Even after the headline was switched, it was still catching heat.

“Changing it from ‘race-themed’€™ to ‘€˜diverse’€™ doesn’€™t make it any less stupid,”€ tweeted Michelle Tran.

A call to a USA Today seeking comment wasn’€™t immediately returned, but the messages seemed to be hitting home. The headline was changed a second time.

Ultimately, it read: “Best Man Holiday’€™ Nearly Beats Mighty ‘€˜Thor.'”

Tsk, tsk, tsk, USA Today. Aside from the title, the most incendiary part of the article was the tone of shocked that a film with a majority black cast could actually be profitable.

Via USAToday

But the story of the weekend was Holiday, a sequel that arrived 14 years after the original, sported a budget of just $17 million and was marketed specifically to African-American women. Holiday collected $30.6 million, more than twice what many analysts projected.

Other films with predominantly black casts have been hot sellers at the turnstiles this year. Fruitvale Station, the $900,000 real-life drama about a black Bay Area man shot to death by transit officers, has done $16 million. And Lee Daniels’ The Butler, the $30 million true story of a black White House butler, was the box-office surprise of summer at $115 million.

Per usual, race-themed Twitter went HAM upon reading the headline. Flip it to read some of the best.

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