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Dencia Calls Lupita Nyong’o A Hypocrite For Signing With Lancome

On Friday, Kenyan actress Lupita Nyong’o signed an endorsement deal with Lancôme, a French luxury perfume and cosmetics company.

Via Al Jazeera America:

Lupita Nyong’o’s Oscar-winning performance didn’t just push the limits of cinematographic excellence, but also expanded horizons for women off the screen.

French cosmetics house Lancôme has tapped Nyong’o as the new face for the brand – its first black model in a traditionally white industry.

After the announcement Friday, Nyong'o said in a news release that she was proud to represent Lancôme, adding that "beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself.”

The cosmetics deal fits into a wider message that Nyong’o, a 31-year-old Kenyan-Mexican actress, has said she hopes her Oscar win will send to women across the world. “When I look down at this golden statue, may it remind me and every little child that no matter where you’re from, your dreams are valid,” she told the audience in her acceptance speech last month, when she won the best supporting actress Academy Award for her role in the film “12 Years a Slave.”

Bethann Hardison, a prominent fashion activist with the Diversity Coalition, told Al Jazeera she is cautiously optimistic about Nyong’o’s move. “I pray that Lancôme uses her appropriately,” she said, adding that other brands have tapped dark-skinned women before, “and they didn’t use them very much.”

The skin bleaching African singer who has been notoriously critical of Lupita reposted the above picture calling out the Oscar winning actress on the hypocrisy of endorsing a similar product to her bleaching creams.

Lancôme is a French company that has advertised primarily to a European demographic, so it’s natural to conclude that their products are for white people including their creams being produced to maintain pure white skin.

Do you think Lupita is a hypocrite for criticizing Dencia? Hit the flip to see what the skin-bleaching pop star has to say next…

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