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Tommy Hilfiger Says Hip-Hop Took Brand Away From Its Roots

Hip-Hop made him some serious gwap and now it has tarnished his brand?

According to Financial Juneteenth:

Tommy Hilfiger was already an iconic fashion designer before he began recruiting hip-hop acts to wear his clothing; but with the help of artists like Aaliyah, Snoop Dogg, and Usher, his success grew tremendously.

While Hilfiger has been the center of many rumors in the media for his alleged comments about not wanting minorities to wear his clothing, the 61-year-old still does not mind sharing his thoughts on the overall effect of hip-hop on his brand.

In an interview on Bloomberg News, Hilfiger recognized the way hip-hop was able to accelerate his business, but claimed that he was simply following a trend.

“Look, it fueled a lot of growth, but it took us away from our roots,” explained Hilfiger. “When people ask me advice, I say stick to who you are. Stick to your guns.”

While Tommy Hilfiger remains a notable brand, it does not garner the same attention as it did in the 90s.

Hilfiger says he should have focused on staying true to his vision for the brand back then as opposed to chasing after what was good for the moment.

“There is an image and attitude to most brands, and that’s really important,” said Hilfiger. ”I like to stick to my heritage and not chase trends, and at that point we were chasing trends. Chasing trends was easy, but it was dangerous. It’s more important to me now to be consistent.”

Is he just mad because he’s no longer at the top anymore? What do you think about his comments?



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