What would Tyler Perry do? Trademark “What Would Jesus Do,” evidently.
Tyler Perry Trademarks “What Would Jesus Do?”
Via Access Atlanta reports:
The Atlanta-based entertainment mogul has successfully trademarked the phrase whose initials have adorned the wrists of untold numbers of church campers or Vacation Bible School attendees.
The Hollywood Reporter reports that Perry had actually been in dispute for years with someone else who wanted to trademark the name, and prevailed.
While it’s unclear whether Perry will move to stop church youth groups from using the phrase or wearing those ubiquitous WWJD bracelets, he has decided to let people say “Jesus” without cutting him a royalty check.
“He included a disclaimer that he wasn’t attempting ownership on the exclusive right to use “Jesus” apart from “What Would Jesus Do,” the Hollywood Reporter said, citing the United States Patent and Trademark Office.
We aren’t able to get information from the feds today given the July 4 holiday so we’ll effort more details next week.
For now, God Bless America! (We can still say that, right?)