Even Jennifer Lopez and all that big ol’ a$$ couldn’t sell American’s one of Fiat’s lil a$$ cars. Ford CEO Alan Mulally had this to say about Fiat:
“I do not see large market in the U.S.A. for a smaller car than the Fiesta. Those that tried failed.”
Call him a hater, but he hit the nail on the head. Fiat expected to sell upwards of 50,000 cars in 2011 and as of July they had sold less than 12,000.