Disney Pulls “Moana” Halloween Costume From Shelves
Every year around this time, the season’s racially insensitive or otherwise offensive costumes roll out. Normally they’re the ones meant to be jokes for adult Halloween bashes…but this year, Disney is the one who missed the mark while marketing for their upcoming film featuring brown characters…
Disney has pulled a child’s costume from shelves after it was deemed to be cultural appropriation.
The child’s costume is based on the character of Maui in the upcoming movie Moana. Maui, voiced by Dwayne ‘The Rock’ Johnson, is a Polynesian demigod in the film.
The costume included brown fabric to signify the character’s darker skin tone, leading some to label the look as brownface.
Moana was lauded for its female lead and representation of Pacific Islanders until the costume recently appeared on the Disney store website.
People took to Twitter to express their outrage, declaring, ‘Our brown skin is NOT a costume,’ while another wrote, ‘Some islander tattoos are very sacred, this costume is literally mocking our traditions’.
Disney has since apologized and halted all sales of the costume:
The team behind ‘Moana’ has taken great care to respect the cultures of the Pacific Islands that inspired the film, and we regret that the Maui costume has offended some,We sincerely apologize and are pulling the costume from our website and stores.
Well at least they responded quickly and didn’t try to defend their decision. Are YOU offended by this brown-skinned bodysuit?