African Model Recreates Ad Campaigns That Only Used White Models

Bossip Video

African Model Recreates Ad Campaigns That Only Used White Models

Liberian model, Deddeh Howard, realized she was tired of seeing the same models in the same iconic ad campaigns. The African beauty decided to shake the table and recreate the images replacing the pale bodies with her own gorgeous melanin.

Howard’s blog, Secret of DD explains why she can do it better than Gisele Bündchen, Gigi Hadid, Kendall Jenner, Kate Moss and other famous white models…

Not too long ago it happened to me that I would walk into various fashion model agencies and I would immediately be compared to that one or two black model that they had on the roster. Even though I was told by those agencies that I have an amazing look and wish they could represent me, they already have a black model. Besides having an abundance of white models. It seemed as if one or two black models on the roster are enough to represent us all. When you are told that, trust me, it feels bizarre.

For this project, I decided to re-shoot several of the inspiring and famous campaigns out there and try to show what they could look like with a black model. Teaming up with Photographer Raffael Dickreuter it was a big challenge to reverse engineer and re-shoot these images and get as close as possible to the original. Even though it was a big challenge it was important and necessary to do it.