#BeardsInColor: Did Shea Moisture Steal Their Panty Melting Bearded Bae Idea? - Page 8

shea butter

Did Shea Moisture Steal From #BeardsInColor

If you’ve been on Tumblr and Twitter over the last few months then you’ve seen a thing called #BeardsInColor, a photo series featuring bearded men in front of single-colored backgrounds. It’s a simple yet effective concept that showed off beautiful blackness. Well, in the last 24 hours, Shea Butter made waves by giving us black men. With beards. In front of colored backgrounds. Twitter took notice.

One of the creators, @Branfire, had an explanation and timeline of how it went down. Take a look at the similarities and explanations and tell us what you think.

Don’t let those beards make you forget why everyone canceled Shea Moisture in the first damn place…

https://twitter.com/branfire/status/926070728650379264

https://twitter.com/branfire/status/926071038735241216

https://twitter.com/branfire/status/926071365630939137

https://twitter.com/branfire/status/926071550629023745

https://twitter.com/novxvi/status/926062667093209089

https://twitter.com/SAMiiAM/status/926062512423997440

https://twitter.com/natashapierre/status/925939808270209024

https://twitter.com/ReignOfApril/status/926079525192175616

https://twitter.com/jumpedforjoi/status/926091629424971776

https://twitter.com/SongOfTreasure/status/926076080548712448

https://twitter.com/Roberts_Rules/status/926091066733973506