Doritos set to launch woman-centered snacks to much online criticism
MiSNACKgyny: #LadyDoritos Is The Crispiest Crunchiest Most Condescending Chip Of All Time
Image via Paul Morigi/Getty Images for Fortune
Twitter Lambasts #LadyDoritos
Haven’t these people gotten enough of pushing headazz marketing strategies that are as tone deaf as Helen Keller at a rock concert. First the Kendall Jenner debacle, now THIS?!?
Apparently, the enterprising folks at PepsiCo thought that what the world really needs at this time of social advocacy, women’s empowerment and continued civil rights activism is snacks taht geared specifically towards women.
And what exactly makes a snack more appealing to humans with vaginas, you ask? Well, let Doritos tell it, women need “cleaner” and “less crunchy” snacks.
Check out what PepsiCo CEO Indra Nooyi said on the Freakanomics podcast via AdWeek:
In an interview with Freakonomics, PepsiCo CEO Indra Nooyi said that while women “would love” to lick their fingers and pour Doritos chip crumbs into their mouths, they “don’t like to crunch too loudly in public” and “don’t like to pour the little broken pieces and the flavor into their mouth.”
When asked about “male and female version[s]” of chips, Nooyi clarified: “It’s not a male and female [scenario] as much as ‘are there snacks for women that can be designed and packaged differently?’ And yes, we are looking at it, and we’re getting ready to launch a bunch of them soon.”
Women would rather have affordable feminine hygiene products and contraception but instead we get Lady Doritos.
— Shea (@iamsheajenkins) February 5, 2018
Flip the page for more sarcastically hilarious reactions.
I've heard from my inside snack sources that the new Lady Doritos bags have inspiring slogans pasted on them like "You should smile more!" and "You'll never get a husband THAT way!".
— Fran Snarkenton (@KeepMNBlue) February 5, 2018
If Lady Doritos was a person. pic.twitter.com/VSiWebDGd4
— Melissa Logsdon (@MelissaLogsdon) February 5, 2018
I saw Lady Doritos trending and thought “Ah, so Kylie named her baby.”
— Laraine Pennington (@LaraineBaker) February 5, 2018
Karen Pence- *turns on kitchen light* WHAT ARE YOU DOING!
Mike Pence- *drops Lady Doritos* It…it’s not what you think mother.
— Tony Posnanski (@tonyposnanski) February 5, 2018
You could see there was lady doritos coming out of her eyes, lady doritos coming out of her wherever.
— Frederick Douglass (@gettinnoticedmo) February 5, 2018
oh no! i saw Lady Doritos trending and was worried Lady Doritos died
— demi adejuyigbe (@electrolemon) February 5, 2018
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Cheer up, gals! We may not get a lady president, but we do get lady Doritos!
— 𝕁𝕖𝕤𝕤𝕚𝕖 𝔻𝕖𝕒𝕟 (@NicCageMatch) February 5, 2018
Lady Doritos sounds like someone politely describing a woman’s breasts. Agnes, your Lady Doritos are showing.
— Tony Shepherd (@tonysheps) February 5, 2018
I want to know how the Lady Doritos conversation went
Bob: Hey Sharon! Doritos needs to take a stronger stance in the Me Too movement. Any ideas?
Sharon: Equal pay… perhaps more resources for women who experience harassment in the workplace?
Bob: Doritos for Ladies. Got it!— megan (@m_dot_brown) February 5, 2018
Questions I have about the forthcoming lady Doritos:
1. May I request they be salted with the tears of our enemies?
2. Will they be priced to align with the gender pay gap?
3. If a lady is OK with crunching, crumbs and public eating, is she banned from purchasing them?— Kim Bongiorno (@LetMeStart) February 5, 2018
Unless these crunch-less Lady Doritos are made from the flesh of mansplainers, I can guarantee none of us will buy them.
— Chrissa Hardy 🧟♀️ (@chrissahardy) February 5, 2018
And all of a sudden Lady Doritos has revealed:
1: Even our snack food isn't safe from sexism
2: It is a great drag name— Seamus Stackpoole (@MrStackpoole) February 5, 2018
Lady Doritos is what happens when there aren't enough women at the table, and the one woman who is there enjoys watching the misogynistic ass who thinks he's a feminist torch his career with the idea of Lady Doritos.
— Rita Hiscocks (@RitaHis) February 5, 2018
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