This. Is. Bad.
Juvia’s Place Blasted For Mistreating Black Beauty Influencers, Reposting Jeffree Star
A black beauty brand that’s been celebrated for its highly pigmented palettes and celebratory African imagery is doing some SERIOUS damage control after a cosmetics conundrum.
Over the weekend social media users balked when Juvia’s Place reposted YouTuber Jeffree Star picking up some their foundation at his local Ulta. The extremely popular social star with over 15 MILLION subscribers posted a vid praising the brand for being full coverage and recommended it to his followers.
“If you wanna try something that’s very full coverage this year, or you want to look sickening all summer and look like a doll then try it out and let me know how you feel,” said Starr. I’m thoroughly impressed.”
His post caused Juvia’s Place to repost Jeffree on their Instagram, thanking the mega-popular influencer for the positive review. “We’re speechless,” wrote JP.
That caused a firestorm of backlash, however, because if you’re well versed in beauty bloggers you KNOW that Jeffree has a sordid history of racism. He allegedly called makeup guru Jackie Aina a “gorilla” and he’s been accused on multiple occasions of using the n-word (with the hard ER)— so with that in mind, people are wondering why JP would gleefully repost him—even IF he’s apologized and denied the (obvious) racism.
That’s not all, however, a legion of black beauty bloggers pointed out that they’ve had numerous issues with Juvia’s Place and claimed that when they voiced their concerns some of them were BLOCKED.
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Ya hate to see it.
Hit the flip.