Tamar Braxton Joins McDonald's Black & Positively Golden Experience

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Trina and Tamar Braxton at McDonald’s Black & Positively Golden Late Night Party

Source: Image provided by / McDonald’s

Tamar Braxton, Luke James & More Appear At McDonald’s Black & Positively Golden Experience At Essence Festival

This past weekend, the McDonald’s Black & Positively Golden movement held it down at Essence Festival with an empowering panel, brilliant performances and a late-night afterparty.

The weekend started off with the Black & Positively Golden Welcome Breakfast, which was hosted by McDonald’s Head of Cultural Engagement and Experiences Lizette Williams — who spearheads the brand’s largest African American-focused campaign in 16 years — and New Orleans franchisee Henry Coaxum.

New Orleans McDonald’s franchisee Henry Coaxum and McDonald’s Head of Cultural Engagement and Experiences Lizette Williams

Source: Image provided by / McDonald’s

Next, the We Shine Entrepreneurship Panel was hosted by self-made businesswoman La La Anthony. She interviewed rising moguls Nicole Walters (The Monetized Life, Founder & CEO), Jewel Burks-Solomon (Part Pic, Founder), Dana Chanel (Sprinkle of Jesus, Founder), alongside McDonald’s franchisees Tanya Hill-Holliday and Jade Colin. At 29 years old, Colin is McDonald’s youngest owner/operator, while Hill-Holiday is the brand’s first woman owner/operator in Philly.

La La Anthony hosts the McDonald’s “We Shine” Entrepreneurship Panel

Source: Image provided by / McDonald’s

The weekend was turnt with empowering music performances as well, including one from Jazmine Sullivan on Saturday and another one with gospel vocalist Kierra Sheard on Sunday. When party-time came around, the Black & Positively Golden Late Night Party brought the vibes with DJ Rashida and DJ B-Hen. Everyone from Luke James to Cynthia Bailey to Tamar Braxton made an appearance.

Jazmine Sullivan Black & Positively Golden Experience stage

Source: Image provided by / McDonald’s

Finally, the weekend closed out with the Black & Positively Golden Scholarship Presentations where two, $10,000 scholarships were handed out to well-deserving incoming HBCU freshman, Jordyn Allen and Jaiden Boyce. The funds were in partnership with Thurgood Marshall College Fund and the organization’s national ambassador and HBCU alumni Terrence J.