Tween Keedron Bryant Inks Record Deal Following Viral Video Of Him Singing

Source: Simone Taylor / Simone Taylor

The tween singing sensation behind a new viral video where he sings about thriving despite systemic racism and the backdrop of police violence against black people has just signed a record deal.

Keedron Bryant, 12, inked a music deal with the Warner Music imprint “U Made Us What We Are,” and will drop his first single, “I Just Wanna Live” on Juneteenth, according to Grammy-winning producer Dem Jointz.

In the viral video, the handsome boy looks directly into the camera while he sings, “I’m a young black man, doing all that I can,” while Jointz plays the beat – Zoom style – in the bottom of the video’s fame.

“His voice is amazing, and the message in itself is so urgent,” Jointz said. “I felt like I wanted to be a part of that.”

Keedron, lives Jacksonville, Fl., where his father is stationed in the Navy. He comes from a musically inclined family. It was his mother who actually wrote the song, “I Just Want To Live,” Jointz said.

Source: Simone Taylor / Simone Taylor

More music is in the works that will raise awareness around injustice, Jointz told us by phone Thursday.

“We do have a voice,” Jointz said. “His voice is his weapon, and we’re going to continue to use it to get what’s on our hearts out.”

Congrats Keedron!!