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Self Made Tastes Better assets

Source: Sovereign Brands

Sovereign Brands‘ celebrity interview series “Self Made Tastes Better” made its triumphant return with an iconic round table discussion between Rick Ross, Lil Wayne, Wiz Khalifa and DJ Khaled that you can enjoy below:


The four megastars exchange never-before-told Hip-Hop stories while dropping gems about authenticity, knowing the worth of your art and trusting the process.

Self Made Tastes Better assets

Source: Sovereign Brands

This conversation–which is their first time together under one roof–came by way of their shared relationship with Sovereign Brands (Luc Belaire, Bumbu rum, McQueen and the Violet Fog gin, and Villon).

The ‘Self Made Tastes Better’ series first launched in 2017 with stars including then-newcomer Post Malone and Crenshaw King Nipsey Hussle (RIP) recounting their self-made journeys to Sovereign Brands CEO Brett Berish, himself a self-made businessman.

The interviews were a hit with subsequent series released and tens of millions of views across YouTube and social media.

In addition to coverage in Forbes, Billboard, The Source, Yahoo, XXL, and other global publications, Berish’s smash hit sparkling wine brand, Luc Belaire, was center stage in 2017 paving the way for Sovereign’s later releases Bumbu rum, McQueen and the Violet Fog gin and Villon.

Self Made Tastes Better assets

Source: Sovereign Brands

The latest episode featuring Rick Ross, Lil Wayne, Wiz Khalifa, and DJ Khaled was filmed in-house, using bespoke sets at Sovereign’s new Atlanta headquarters, which is set to open officially to the company’s influencer network this summer, becoming a sister-hub to its much Instagrammed New York office.

You may recall the biggest bawse hosting a sun-splashed Summerfest at his magnificent m-m-mansion that attracted over 1,000 celebs, influencers, and cool somebodies for a blue-themed bash nestled in the luxurious corner of south Atlanta.

To tap into the ‘Self Made Tastes Better’ series, click here.


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