Rihanna's Fave Homeland Fast-Food Brand Has Pop-Up

Bossip Video

Rihanna’s favorite Bajan fast-food was brought to New York and Boston for a pop-up food truck event and culinary experience.

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JetBlue, Barbadoes Tourism Marketing Inc. (BTMI) and Export Barbados teamed up to bless New Yorkers and Bostonians with a taste of Chefette, Barbados’ biggest fast-food brand.

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After the news of the summer pop-up was shared, Rih Rih herself commented and expressed her excitement on the brand’s Instagram page.

Like Rihanna, a plethora of people were excited for Chefette to make its US debut.

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Thousands gathered at New York’s Bryant Park to enjoy food ranging from broasted chicken wings (“wing dings”), to chicken tenders with unique dipping sauces and much more during the summer pop-up.

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“Absolutely no visit to Barbados is complete without a trip to Chefette,” commented Eusi Skeete, US Director at BTMI, “so we are excited to have partnered with this iconic Bajan brand as well as JetBlue, who continues to be one of our most valuable partners in bringing the east coast to Barbados, as well as a bit of Barbados, to the east coast via experiences like this one.”

“This is the first time that Chefette will officially leave Barbados’ shores, so it is quite a significant event and we are happy to be a part of this moment,” added Skeete.

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His words were echoed by Debbie Oderson, a proud Bajan who endured a lengthy wait for her Chefette but enjoyed it as it allowed her to share details with fellow guests about her homeland that’s known as the culinary capital of the Caribbean.

“I want to take the opportunity to say kudos to whoever was the brainchild behind the BTMI/Export Barbados/Chefette/Jetblue collaboration in Manhattan on June 6,” said Oderson. “It was a brilliant move.

“Using Bajans to sell Barbados was a great strategy,” she added. “It was my birthday and I spent over 4 hours in line and all I wanted was an all potato roti as I do not eat meat. However, by the time I reached the top of the line my mentality on what I was getting , and why, had drastically changed. You see, standing in line, I was able to tell passersby all about my beautiful island, as many people were stopping to ask why we were lined up, and this is something I saw many others doing .Everyone was an ambassador for BIM.”

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Oderson added that she gave one of her colleagues an all beef roti and they’ve since “fallen in love with Barbados” because of Chefette.

“This made spending most of my birthday in that line, worth it!” said the proud Barbadian.

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The summer Chefette pop-up ties into JetBlue announcing that its service to Barbados is now available from New York’s JFK and Boston.

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The airline that’s currently the sixth largest airline in the U.S. boats that it’s known for having the most legroom in coach, live television and on-demand entertainment on every seatback. The airline gave away one trip for 2 per city and 30000 worth of TruBlue points across both events.

For more information visit jetblue.com.