Galleries: Alicia Keys, Diddy And Swizz Beatz At Swizzy’s Reebok “Reethym Of Lite” Launch

- By Bossip Staff

Hennessy Black sponsored the official launch of the Reebok “Reethym of Lite” campaign created by music mogul Swizz Beatz at espace in New York City. The event was highlighted by an intimate performance by Swizz Beatz featuring Llyod Banks and names such as Sean “Diddy Combs,” Alicia Keys, Beyonce, Jay-Z, music legend Clive Owens, Pharrell Williams, Busta Rhymes, DJ Khaled, Tami Roman, Tika Sumpter, Teyana Taylor and many more came out to support Swizz’ debut as Reebok new Creative Director for their classics brand.

How cute — they’re all coordinated in their matching green fits.

After the show, Swizz popped a bottle of Dom Perignon with a luminous label, a nod to the Reebok “Reethym of Lite” campaign.

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