D’USSÉ Celebrates JAŸ-Z 30 With A Weekend Of VIP Celebrations

JAŸ-Z‘s historic Yankee Stadium residency celebrated the 30th anniversary of Reasonable Doubt and the 25th anniversary of The Blueprint and several D’USSÉ dignitaries toasted to Hov’s historic milestone.

A collage of 3 images showing 3 Black women: one wearing a sports jersey, one smiling and posing, and one with long dark hair. — Source: Minh Nguyen/ Sansho Scott & Kevin Czopek

As previously reported, the highly anticipated shows brought generations of fans together and consistently delivered the blockbuster surprises expected from one of Hip-Hop’s biggest icons. Beyoncé, Nas and Alicia Keys helped kick off the weekend Friday, July 10, while Eminem and Pharrell joined the celebration Saturday. The run then concluded with Sunday’s star-packed Extra Innings concert, which featured appearances from Rihanna, Beyoncé, Usher, Pharrell, Jeezy, Fat Joe, Jadakiss, Clipse, Teyana Taylor, Swizz Beatz, The-Dream and several more of JAŸ-Z’s longtime collaborators.

A person wearing sunglasses and a fur-trimmed jacket performing on stage in front of a drum set. — Source: Courtesy of Roc Nation / Courtesy of Roc Nation

A person wearing a black cap, sunglasses, and a red shirt, standing in a dimly lit setting with a red light. — Source: Courtesy of Roc Nation / Courtesy of Roc Nation

D’USSÉ Cognac, the premium spirits brand founded by JAŸ-Z, made sure the man of the weekend was celebrated beyond the stage. Through its D’USSÉ X JAŸ-Z 30 campaign, the brand hosted exclusive VIP experiences around the concerts, giving celebrities, tastemakers and friends of the brand several opportunities to raise a glass to JAŸ-Z’s music, influence and three decades of dominance.

D’USSÉ reports that after Friday night’s opening show, the brand hosted the official JAŸ-Z 30 x D’USSÉ After Party at Manhattan hotspot Out of the Ordinary.

Law Roach, Pi’erre Bourne, JID, Memphis Bleek, Lady London, P.J. Tucker, Brandon Blackwood and more were among the guests in attendance as Chase B delivered a high-energy set. Earlier that evening, D’USSÉ welcomed Lady London, Chase B and other guests into its exclusive VIP Risers at Yankee Stadium, where they watched JAŸ-Z celebrate Reasonable Doubt alongside Nas, Alicia Keys and Beyoncé.

The VIP treatment continued Saturday as D’USSÉ hosted Joey Bada$$, Ego Nwodim, Serayah, Chase B and more inside its exclusive Yankee Stadium suite.

Two people, a man and a woman, wearing sports jerseys posing in front of a cross and other religious symbols. — Source: Minh Nguyen / Minh Nguyen

Guests enjoyed premium hospitality and signature cocktails while JAŸ-Z honored the 25th anniversary of The Blueprint, with Eminem and Pharrell contributing to another memorable night.

By the time Sunday’s Extra Innings show brought the residency to a close, the weekend had grown into more than a collection of concerts—it was a citywide celebration of JAŸ-Z’s catalog, longevity and lasting impact on Hip-Hop culture.

Throughout the festivities, guests toasted with the official CODE30 cocktail, a signature drink inspired by the JAŸ-Z 30 campaign. Fans can keep the celebration going through Aug. 3 at participating D’USSÉ Cocktail Trail locations across New York City, including Damballa, Café Erzulie, Pretty Ricky’s, Pinky Swear, Mazaar Lounge and Present Momentz. Those looking to bring a taste of the weekend home can also make the cocktail themselves using the official recipe below.