Hard to compete against the DNC.
2012 MTV VMA’s Ratings Take Major Dip
Last night, MTV lost half of the viewers they had from the previous year’s Video Music Awards. The 2012 MTV VMAs were still the top show on cable with 6.1 million viewers and a 2.8 Nielsen rating. However, 2011’s award show set records with a ridiculous 12.4 million viewers and a 6.2 rating. This year’s Kevin Hart hosted edition broadcasted live from the Staples Center in Los Angeles, but despite performers like Rihanna, Frank Ocean and Lil Wayne, there were plenty of factors that led to its drastic dip in audience.
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