'Beyond The Court' With McDonald's At All-Star Weekend

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Source: McDonald’s / Black & Positively Golden

Magic Johnson, Iman Shumpert & Kenny “The Jet” Smith Go ‘Beyond The Court’ With McDonald’s At All-Star Weekend

All-Star Weekend was packed with star power and several athletes went “beyond the court” with McDonald’s. This past weekend, McDonald’s offered fans, students and athletes an empowering and educational experience during its “Beyond the Court” themed weekend. This weekend’s events are an extension of that Black & Positively Golden campaign, an initiative that shines a brilliant light on Black excellence through the areas of empowerment, education, and entrepreneurship.

The power-packed weekend kicked off with a surprise for the Chicago State Cougar’s women’s basketball team. Professional basketball star and entrepreneur Iman Shumpert stopped by during their pre-game workout for an intimate and empowering talk on lessons and skills learned from basketball that transpire to off the court.

Source: McDonald’s / Black And Positively Golden

Also, Shumpert revealed McDonald’s additional surprises; an all-access pass to McDonald’s “Beyond the Court” panel which took place the following day. McDonald’s also made a $20,000 donation to the university’s athletics department.

McDonald’s USA Chief Diversity Officer & VP of Community Engagement Wendy Lewis (far left) and President of the Black McDonald’s Operators Association of Chicago and Northwest Indiana Derrick Taylor (far right) present an athletic department donation to Chicago State University President Zaldwaynaka “Z” Scott and Athletic Director Elliott Charles (center). The donation is an extension of McDonald’s Black & Positively Golden campaign movement, which celebrates Black excellence through empowerment, education and entrepreneurship

The following day, McDonald’s continued its commitment to empowering the community by offering a free Black & Positively Golden “Beyond the Court” panel featuring a Master Talk from special guest Magic Johnson moderated by former basketball player and sports commentator Kenny “The Jet” Smith.” The panel included leading voices in sports culture, such as pro baller and entrepreneur Iman Shumpert and sports agent Lisa Joseph-Metelus. The exclusive event also was hosted by McDonald’s Black & Positively Golden ambassador Kenny Burns.

Professional basketball player and entrepreneur Iman Shumpert, lifestyle specialist Kenny Burns, sports agent Lisa Joseph-Metelus and former basketball player and sports commentator Kenny “The Jet” Smith attend McDonald’s Beyond the Court Panel. The panel is an extension of McDonald’s Black & Positively Golden campaign movement, which celebrates Black excellence through empowerment, education and entrepreneurship

Lifestyle specialist and McDonald’s Black & Positively Golden ambassador Kenny Burns hosts the Beyond the Court Panel. The panel is an extension of McDonald’s Black & Positively Golden campaign movement, which celebrates Black excellence through empowerment, education and entrepreneurship

Later guests enjoyed Kenny’s All-Star Bash co-sponsored by McDonald’s. The invite-only official weekend welcome party brought together world-class athletes and entertainers to commemorate the commencement of one of basketball’s biggest weekends. Guests were served delicious Chicken McNuggets® and World-Famous Fries® as they partied the night away

Source: Former professional basketball player and sports commentator Kenny “The Jet” Smith attends McDonald’s Beyond the Court Panel. The panel is an extension of McDonald’s Black & Positively Golden campaign movement, which celebrates Black excellence through empowerment, education and entrepreneurship. / Black And Positively Golden