Shea Moisture Accused Of Whitewashing With Hair Hate Video
Pepsi Taught ‘Em: This All Lives Matter-y Shea Moisture Ad Has Naturalistas BIG Mad - Page 6
Shea Moisture Blasted For “Hair Hate” Video Featuring White Women
A popular natural hair care brand is getting the BUSINESS on social media for an “inclusive” ad that seemingly excluded black women. Shea Moisture which has been used by naturalistas for years is getting blasted for their #EverybodyGetsLove campaign featuring women dishing on their previous issues with their hair.
The ad, however, features only one woman of a color, alongside a redhead and a blonde woman who both whine about their issues with their tresses.
“It was lots of days staring in the mirror feeling like ‘I don’t know what to do with it,'” said one. “I just didn’t feel like I was supposed to be a redhead,” added another.
https://twitter.com/girlswithtoys/status/856563772223365122
Wow!
People are now up in arms including women with 4A, 4B and 4C hair textures who didn’t see themselves represented in the video.
https://twitter.com/SoloExMachina
Is Shea Moisture’s ad fair or foul???
More on the flip.
Getty Images
Shea Moisture is defending themselves against claims that they’ve rebranded and are solely marketing to white people because they don’t “need black women anymore.”
“This is completely not true, ladies. Have you seen any of our videos, especially our Break The Walls video?” said the brand on Facebook.
