New Report Reveals African-American Women Driving Popular Culture
#BlackGirlMagic: New Report Reveals African-American Women Driving Popular Culture
- By
Bossip Staff
Calling African-American woman “trendsetters, brand loyalists and early adopters,” the report’s findings include:
- African-Americans will have $1.5 trillion in spending power by 2021
- 63 percent of Black women agree they are typically willing to pay more for high-quality items (12 percent higher than White women)
- 82 percent of Black women say they pray every day, 17 percent higher than White women
- 64 percent of Black women say it’s their goal to work their way to the top of their industries (a staggering 95 percent higher than White women)
- 25 percent of African American women say social media influences their spending habits – compared to 12 percent of White women
- 55 percent of Black women say they consider a company’s environmental record before buying – which is 13 percent higher than White women
- Black women are the owners of more than 1.5 million business, accounting for $42 billion in sales
- Nearly 60 percent of Black women said they’re willing to pay more money for a product if it is safer for the environment – which is two percent higher than White women.
- African American women have given away a quarter more of their salaries than White donors
- 60 percent of Black women agree they are more likely to purchase brands that support a cause they care about (seven percent higher than White women), 52 percent agree that they are more likely to buy a brand that they know supports a charity (six percent higher than White women)
- 68 percent of Black women agree they are content with their appearance (2 percent higher than white women)
- 82 percent agree that it’s important for them to be well-groomed, 52 percent agree they follow a strict skin-care routine, 74 percent agree they eat right, and 53 percent say that they follow a regular exercise routine.
Read the report here.
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