Protestors In South Africa Completely Trash An H&M Store Over Their Infamous Ad

- By Bossip Staff


Joe Raedle/Getty Images

South African Protestors Demolish An H&M

People are still up in arms over H&M putting a young black child in a green hoodie that said, “coolest monkey in the jungle.”The Swedish clothing giant lost celebrity partnerships with The Weeknd and  G-Eazy, and now they have consumers not only protesting, but completely trashing a store in order to prove their point…and the pictures of the damage are serious.

Members of an organization known as the Economic Freedom Fighter (EFF) targeted an H&M store at the mall in South Africa on Saturday.EFF’s Donald Mabunda said about the protest, “We are here to just remind them that the monkeys own this place. We are here to inform them, if you want to undermine the black people in this country, these are the results.”


H&M HR manager Randall April apologized on behalf of the company outside the store in Canal Walk, Cape Town. He informed those protesting that the “Coolest monkey in the jungle t-shirts will be recycled, after which protesters exited the mall singing happily.



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