Bella Thorne Accused Of Ripping Off Makeup Brand
20-year-old ex-Disney star Bella Thorne launched her makeup line on Saturday. The actress already had clothing and other Hot-Topic looking items via her Shopify store Filthy Fangs, but the addition of two eyeshadow palettes is what really has people talking.
View this post on InstagramA post shared by BELLA (@bellathorne) on
As soon as pictures were posted, people on social media quickly began to point out how similar Thorne’s brand new eyeshadow palettes resemble those from an independent, black-owned makeup brand, Juvia’s Place.
Nigeria-born wife and mother of two Chichi Eburu launched the cosmetic company a little over four years ago; Juvia’s Place is known for their highly pigmented eyeshadow palettes and Afrocentric packaging.
You can take a look at the side-by-side of both palettes below to make a decision for yourself.
So Bella Thorne has a makeup line that looks JUST like Juvia’s place for triple the cost… like straight ripped off. Colors and packaging look… I cannot. pic.twitter.com/ZGlHlh8K1n
— 90’s Baby 👶🏾👑 (@WhatsLDBupto) August 13, 2018
Not only were people concerned with how much Thorne’s palettes look like a straight ripoff of Juvia’s Place both package-wise and with the eyeshadow colors themselves, but one of the most striking differences is price.
9 shadows via Filthy Fangs will set you back a whopping $60. A Juvia’s Place palette with twice the colors is only $25 (plus a 40% off code to save you even more coin).
Despite the anger coming from many, Bella Thorne’s fanbase didn’t seem to care at all–both Filthy Fangs palettes sold out in under 24 hours and have already been restocked.
https://t.co/VGHkTXbo9A ocean drive pallet we sold out in a day but don’t worry we already re stocked 😉 pic.twitter.com/GTIIhLrHrA
— BITCHIMBELLATHORNE (@bellathorne) August 13, 2018
After seeing everyone come for her in both her Instagram comments and Twitter mentions, Bella Thorne decided to comment on the fact that many people were claiming she stole her whole swag from an independent brand.
She pushed off the narrative that she copied anything, basically by implying she had never even heard of or seen Juvia’s Place to begin with. She also joked about one of the palettes from Eburu’s brand saying it was dope, and she should have copied that palette instead.
I betu we have the same https://t.co/T8Zhegja0V suppose to look up every pallet ever made? How dare some1 else have a purple that looks like mine;) https://t.co/PVJG36mlQB
— BITCHIMBELLATHORNE (@bellathorne) August 14, 2018
Honestly this one is dope if I were gonna copy one it’s this one 😉 https://t.co/n6H3Uwkuov
— BITCHIMBELLATHORNE (@bellathorne) August 14, 2018
Nonetheless, people are still coming for Thorne and are unconvinced by her claims that she didn’t at least take some inspiration from the palettes that look so strikingly similar to hers.
Check out what people are saying about the discrepancy on the next page.
Bella Thorne really trying to copy Juvia’s Place pallets… oh honey no what is you doing??
— 🌊🌼 (@enelramgal) August 14, 2018
It’s a no from me. I don’t own a Juvia because I can’t afford it, but when I saw these pictures in my feed I seriously thought it was a new Juvia – like a mini palette of essentials or something. The look is identical and many of the colors are too or similar. She gross.
— auntie cryden (@isitohbi) August 14, 2018
at least 5 of her shades look almost exactly like juvia's place
— twentieth century fox (@lindserts) August 14, 2018
It’s a rip off of @juviasplace!!! Bella trying to pass it off as her own idea just like Huda beauty and @beautybakerie!!!
— Breann Tang-Gaddi (@TangGaddi) August 14, 2018
The Bella Thorne palette that looks like a Juvia’s Place rip-off but 3x the cost. 🍵
— Kelsey Luks (@kelseyluks) August 13, 2018
What do y’all think? Did Bella Thorne steal Juvia’s Place’s aesthetic? Or are these just some dusty, crusty, overpriced palettes we should pay no mind?
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