Kobe Bryant Made Nine Figures Off Of A $6 Million Investment
Kobe Bryant is the most recent example of an absolutely insane come up.
Back in 2014, the baller made an investment in the sports drink BodyArmor through his company Kobe Inc. The deal was worth $6 million, and meant that he would own around 10 percent of the company and sit on the board of directors. At the time, his team was hoping to capitalize on the success of the sports drink company, which reportedly generated $10 million in revenue within the first 12 months, prior to striking their deal.
Bryant first became aware of the sports drink the year before investing in the company while he was stuck rehabbing from a torn Achilles. “This product can be very disruptive,” Kobe once mentioned in Forbes. He was firm in his beliefs that BodyArmor’s arrival on the market came at a time when the longtime frontrunners, Gatorade and Powerade, had both become “bland with no innovation.”
Fast forward to the present day, Coca-Cola announced on Wednesday a minority stake purchase in BodyArmor. According to ESPN’s Darren Rovell, the valuation of the deal meant that Kobe’s once $6 million stake now became worth $200 million. Quite the increase for only a couple years.
The announcement of Coca-Cola purchasing a minority stake in BodyArmor isn’t really a huge surprise for a lot of people, considering the soft drink company’s previous relationship with BodyArmor founders Mike Repole and Lance Collins. Repole was co-founder of Vitaminwater, which was acquired by Coca-Cola in 2007. That same year, Collins sold Fuze Beverage and NOS Energy Drink to Coca-Cola.
With that being said, it seems like Kobe is living his absolute best life post NBA retirement–and flipping a $6 million investment into a $200 million haul is just the latest of his many victories since hanging his jersey up in the Staples Center rafters. Earlier this year, Kobe won an Academy Award for Best Animated Short Film for Dear Basketball.
Moral of the story, if any of y’all happen to have $6 million laying around, find something good to invest it in.
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