Rihanna Working With Louis Vuitton Moet Hennessy On Luxury Line
That Rihanna reign just won’t let up.
According to WWD, Robyn Fenty is preparing to become a next level fashion mogul by partnering with Louis Vuitton Moet Hennessy to launch a luxury goods line. The unnamed brand will be the first time Bernard Arnault has created a brand from scratch since 1987.
Rih was recently seen rocking a pair of shade with “Fenty” emblazoned across the side and internet fashion geeks started to hypothesize about their origins. Folks close to Rihanna say she was probably just take a prototype pair out for some real world testing.
Stars like Rihanna are often tapped to appear in ad campaigns for brands like LVMH all the time, but having a signature line in one of those fashion houses is something else completely. This could be a very interesting industry pivot for brands that want to tap into culture on another level via A-listers like Robyn.
We have no doubt that those who can afford Rih Rih’s luxury goods will be all up and down your Instagram timeline with them when they drop.