SheaMoisture Hosts House of Hair Pop-Up At #ESSENCEFest
SheaMoisture had amazing activations at the 2019 ESSENCE Music Festival that included community conversations and calls back to the history of our celebrated coils and kinks.
SheaMoisture’s“House of Hair Pop-Up” transformed a stylish space into a cozy home complete with wall art and a kitchen outfitted with hot combs and hair products, just like the kitchens we’d frequent as children when our matriarchal figures would press our hair.
View this post on InstagramA post shared by SheaMoisture (@sheamoisture) on
The kitchen also served as the perfect backdrop to several panels centered around our rich heritage, social justice, culture, identity, beauty, global politics and more.
Activist and writer Michaela Angela Davis joined Sundial Brand Executives Kimberly Evans Paige: Chief Operating & Branding Officer and Tracey Jennings: Senior Vice President of Marketing & Creative Excellence for the one of a kind experience.
The ladies also moderated SheaMoisture panels on various topics including “Cross-Generational Empowerment”m The Black Woman Voting Block” and Made In Harlem.
Guests included Valerie Jarrett and Elaine Welteroth who participated in the “Memoir 2 Memoir” panel…
Dapper Dan who participated in the highly anticipated “Made In Harlem” panel..
and literal “Shea Butter Baby” Ari Lennox who brought her songbird style to the house.
What do YOU think about SheaMoistures’ 2019 ESSENCE Festival pop-up???
View this post on InstagramA post shared by SheaMoisture (@sheamoisture) on
See more well-moisturized, natural hair celebrating photos on the flip.
Continue Slideshow
-
Frames Per Second Podcast: Zendaya, Timothée Chalamet & More — Who’s The Future of Hollywood?
-
'Palm Royale' Exclusive: Amber Chardae Robinson On Playing Black Feminist In Series Set In 1969, 'Not Much Has Changed For Women'
-
Who Looked More Bangin'? The Best Dressed Looks From The 2024 NAACP Image Awards Red Carpet
-
Megan Thee Stallion Presents At Crunchyroll Anime Awards 2024, Stuns In Skintight Leather 'JoJo's Bizarre Adventure' Look
-
Checks Over Stripes? Kanye West Spotted In Nike At Milan Fashion Week
-
Texas Hold 'Em: 6 Times Beyoncé Reminded Us She's A Country Queen
-
Bad & Boujee: Our Hollywood Faves Dripped Decadently For The Academy Museum Gala
-
Balenci Bardi: Cardi B Makes Her Debut On The Catwalk For Balenciaga Fall '24 Show
Comments
Bossip Comment Policy
Please read our Comment Policy before commenting.