SheaMoisture Hosts House of Hair Pop-Up At #ESSENCEFest
SheaMoisture’s“House of Hair Pop-Up” transformed a stylish space into a cozy home complete with wall art and a kitchen outfitted with hot combs and hair products, just like the kitchens we’d frequent as children when our matriarchal figures would press our hair.
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#SheaFam, we’re LIVE! Come thru our House of Hair in partnership with @michaelaangelad, a “Bespoke Pop Up Social Club Experience”‼️ We’re kicking off our first theme, “Global Beauty & The Power of Us” at 12-1pm with a vital conversation with @SheaMoisture’s Chief Operating & Branding Officer @KimEPaige, @Ledisi and @KoshieMills as they discuss the connectivity of our culture, beauty and identity around the 🌎. Then from 1-2pm, join us for our dope Great Girlfriends Live Podcast to chat all about the power of #BlackGirlMagic 🖤🖤🖤. Last but not least, join us at 3pm for an incredible conversation with @michaelaangelad, @mspackyetti, and @kendrick38 on how to move our community forward through modern activism ✊🏾. Can’t wait to see you!! 💕 #SheaBeautiful #HouseofHairIRL #SheaMoisture
The kitchen also served as the perfect backdrop to several panels centered around our rich heritage, social justice, culture, identity, beauty, global politics and more.
Activist and writer Michaela Angela Davis joined Sundial Brand Executives Kimberly Evans Paige: Chief Operating & Branding Officer and Tracey Jennings: Senior Vice President of Marketing & Creative Excellence for the one of a kind experience.
The ladies also moderated SheaMoisture panels on various topics including “Cross-Generational Empowerment”m The Black Woman Voting Block” and Made In Harlem.
Guests included Valerie Jarrett and Elaine Welteroth who participated in the “Memoir 2 Memoir” panel…
Dapper Dan who participated in the highly anticipated “Made In Harlem” panel..
and literal “Shea Butter Baby” Ari Lennox who brought her songbird style to the house.
What do YOU think about SheaMoistures’ 2019 ESSENCE Festival pop-up???
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#HouseofHairIRL continues to be quintessential #blackgirlmagic 🖤🖤🖤!! Our partner @michaelangelad led inspirational talks with change makers @kimepaige, @koshiemills, @ledisi, @mspackyetti, and @kendrick38 yesterday. Today we kicked off @arilennox, EVP & COO NA Beauty & Personal Care @eebracey, Senator @hollyjmitchell, @sidrasmithofficial and the cast of “A Luv Tale” (@imvanessawilliams @sheriairving @wwwjustleon), @elaineweltroth, @valeriebjarrett. Join us with @dapperdanharlem NOW for more MAGIC here at Renaissance Arts Hotel – a block from the Convention Center! #SheaBeautiful #Essencefest
See more well-moisturized, natural hair celebrating photos on the flip.