We See You: White Woman Designer Is Getting Dragged For Gentrifying Sleep Bonnets
A White designer named Sarah Marantz started her own sleep bonnet company called NiteCap, and is more or less crediting herself for inventing sleep bonnets altogether. In an interview with Fashion Magazine, she claims her “concept” was developed out of necessity because she had seen NOTHING like it before. Is she serious?!
My concept came out of a problem that needed solving. I was preparing for my wedding and, like a lot of brides, wanted everything to be perfect. I went through tons of different patterns and samples and tests, and it actually took me a lot longer than I would have liked. I wanted something that was adjustable so I met with and interviewed women who wrap their hair. I wanted something that would accommodate long and short hair, that was going to be aesthetically pleasing and made of beautiful materials, and that would merchandise with all of your products on a nightstand.
Really? Here is what Sarah came up with after doing TONS of ‘research’ and ‘designing’. This sleep bonnet retails for a mere $98.
The article discussing Marantz’ suppose innovation has not used the word “invention” but instead says “she came up with” it. Black folks began dragging the website AND the designer for even having the AUDACITY for crediting her for creating sleep bonnets. They’ve also added this half-assed editor’s note:
(Editor’s note: Though not strictly used just for sleeping, the item has a long history in black hair culture.)
not a white lady pretending she invented sleep bonnets and selling them for $100 https://t.co/DYxZNILJCE
— vampire workday (@imbobswaget) July 20, 2019
Hit the flip to see how else Black folks are dragging “NiteCap” for their gentrified sleep bonnets. What do YOU think of all of this?
Black women have been wearing wraps and bonnets to keep their hair in place for 100 years. A white lady does it and It’s suddenly lauded as some new innovation. This is as bad as white people thinking Bo Derek invented cornrows # https://t.co/S0ylAtI2ZT https://t.co/RrmKwoBtmV pic.twitter.com/RcLg95US8Q
— Bishop Talbert Swan (@TalbertSwan) July 23, 2019
a wh*te woman is selling bonnets & scarves for $98. NINETY EIGHT U.S. DOLLARS.
i— i am so fucking sick and tired of y’all. pic.twitter.com/0ycTDfMueW
— bria (@briasplace) July 22, 2019
white women your homework is to google the tignon laws and write a summary on why no white woman should ever be profiting off bonnets and silk scarves
— cherry dip cone (@JoceAkaSunshine) July 21, 2019
We get joked on by white people for wearing bonnets and now a white women claims she invented them and sells them for $100. What else you got for us 2019?
— Aaliyah (@aaliyahwilreal) July 23, 2019
White people just be stealing with they thieving ass’s…Lmao like Sarah Marantz girl have several seats! Bonnets been out and ain’t nobody paying $100 for it sis #stopit #StayInYourLane
— ♪Latreece♪ (@musicfeen24) July 23, 2019
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Wow! Y'all don't give up appropriating our culture, do you? White people banned Black women from showing their hair, Black women end up wearing bonnets and scarves, and embraced it; you guys have made a mockery of Black women for wearing it, now y'all want to capitalize on it? https://t.co/oYIxHAZWLq— Joyeux Hendrickson (@JoyeuxH) July 23, 2019
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My favorite thing about bonnets becoming trendy and white women selling them for $98 is how black women were being physically escorted off of their children’s schools for wearing a bonnet when picking them up
— Zendaya Stan Account (@xoxoxMinnie) July 23, 2019
my entire life i’ve had to explain why i was wrapping my hair up at sleepovers to my non-black friends, people think protecting our hair is “ghetto,” black men think wearing bonnets to bed is “unattractive” and often times complain about it.
— bria (@briasplace) July 22, 2019
When we wear bonnets it’s a delinquency and bad motherhood. But now suddenly it’s fashion. #wecanthaveanything H/T @jdesmondharris pic.twitter.com/h7dHnevgx5
— Blair LM Kelley (@profblmkelley) July 22, 2019
🗣️ ATTENTION :
White women have discovered bonnets 😭😂 for $98, you too can wake up just as tone deaf as when your head hit the pillow. 🙄🤣 #nitecapco pic.twitter.com/BMs8gGfgvt
— I came out a Black vagina (@missenigmatic) July 22, 2019
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