Storm posted up on IG about their new project
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Steph and I collaborated on a shoe called The Curry 7 Bamazing colorway!!! The shoe will support opportunities for young women to reach their dreams, most notably through the annual International Women's Day scholarship started in 2019 by Stephen and Ayesha Curry's Eat. Learn. Play. Foundation and Under Armour. Thank you Steph for choosing me to be apart of this process. I am so honored. Make sure you cop the shoes MARCH 6TH. 💜✨ “Stephen Curry, Under Armour and actress Storm Reid are teaming up ahead of this year’s International Women’s Day to inspire young girls under the hoop, behind the camera and in the classroom. Storm and Stephen's collaboration kicked off on March 4 in the Bay Area, where they hosted several rising female creatives during a hands-on filmmaking workshop. Participants worked with Storm and Stephen and discussed ideas for three, individual short films based on a brief submitted from Under Armour. Each spot will celebrate young girls who inspire others within the world of sports.” Check the link in my bio to read more. 💜
Steph, who is a proud girl dad and frequent champion for young women, is continuing his commitment to empower young women through an expanding, annual platform in partnership with Under Armour. And, as part of the larger initiative, he and Storm have created “Bamazing,” a new, special Curry 7 colorway commemorating International Women’s Day.
The new colorway design (the latest release of Stephen’s signature shoe) was inspired by Storm herself and includes branding and words of encouragement from her growing Bamazing community initiative, which aims to empower youth through self-love.
The Curry 7 Bamazing colorway will support opportunities for young women to reach their dreams, most notably through an annual International Women’s Day scholarship started by Stephen and Ayesha Curry’s Eat. Learn. Play. Foundation and Under Armour in 2019.
The investment has increased this year, with four deserving young women each receiving $30,000 scholarships. These awards will be presented at Saturday’s home game (3/7), which Storm (a big basketball fan) will attend.
As part of the collaboration, Stephen and Storm also hosted three rising female creatives during a hands-on filmmaking workshop (Wednesday evening).
The filmmakers worked with Storm and Stephen and discussed ideas for their individual short films based on a brief from Under Armour.
Each spot will celebrate young girls who inspire others within the world of sports (as well as integrate the Bamazing colorway).
We love both Steph and Storm and are so happy to see them working together for the greater good. It’s great to see these young talents spreading their blessings around!
Check out more images below: