Set your DVRs…
By now we’ve all seen the harsh news surrounding the COVID-19 pandemic and black people. The myth that black people aren’t susceptible to the infectious disease has been debunked and grim new numbers show that we’re actually dying at a disproportionately higher rate than our white counterparts. This virus is FAR from a joke and with that in mind, we’ve (FINALLY) got some good and USEFUL news to share.
As we continue safely social distancing to try to flatten the curve, you can check out BET’s new initiatives to provide critical educational and financial resources directly related to our melanin magic.
On Wednesday, April 22 at 8 p.m. BET will air The “Saving Our Selves: A BET COVID-19 Relief Effort” broadcast special. The special will feature three cohosts; Kelly Rowland, Terrence J and Regina Hall for a night of virtual appearances and musical performances from some of the biggest names in music and entertainment as they share tips on how to manage, cope and help during the COVID-19 pandemic crisis.
Celebrity guest appearances and performances will include DJ Khaled, Charlie Wilson, Chance the Rapper, Kirk Franklin, Fantasia, Melvin Crispell III, and more. Viewers will be entertained while receiving valuable up-to-date information and The United Way will donate proceeds to black communities severely impacted by COVID-19 in New York City, Atlanta, New Orleans, Detroit, and Chicago.
Connie Orlando, EVP Specials, Music Programming & Music Strategy at BET will serve as Executive Producer for the broadcast special alongside Jesse Collins, CEO of Jesse Collins Entertainment.
There’s more to come from BET besides just a special, however, the network’s using its multiple digital platforms for numerous content shares including a four-part virtual town hall series in partnership with The NAACP.
On Wednesday, April 8, at 8 PM ET/ 5 PM PT, “Unmasked: A COVID-19 Virtual Town Hall Series Powered by NAACP & BET” will stream on NAACP.org and focus on how the pandemic is affecting African Americans and next steps for change including a focus on the health, emotional, the economic toll of the virus.
Sounds like they got us, y’all.
To see more of what BET has forthcoming for COVID-19 relief efforts, click HERE.