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As if fifty million seasons of “America’s Next Top Model” and the “Tyra” show weren’t enough, Tyra Banks is now taking her obsession with beauty, fantasy and “fierceness” (her words, not ours) into the literary world. The model mogul made the announcement via her website earlier this week. Her message to the world on the flipside

Hi everybody…

I’m so EXCITED!! I said I was going to do it, and here it is! It’s for all the girls and guys who want a lot more FANTASY in their lives… and some fierceness and magic, romance and mystery, crazy and wild adventures, and yeah, some danger too. It’s my novel called Modelland (pronounced “Model Land”) that takes you to a fantastical place you’ve never seen, or heard about, or read about before… Where dreams come true and life can change in the blink of a smoky eye. 😉

I think Modelland is going to really touch the dreamer in all of us, whether you’re aged anywhere from 8 to 80. (Please don’t be mad if you’re 7 or 81, but “eight to eighty” sounds better!)

I hope it’s a story everyone will fall in love with. And I know my partners at Random House (whom I love, BTW) are hoping you like it too, since we’re doing not one but a series of THREE Modelland books. Hey, I think you’re going to have fun following the lives of the characters… I won’t tell you their names YET, but I can tell you many of them are based on the real people in my life as well as some of the models I’ve known – both nice and “ice” (Brrrrr…..).

The story happens in a make-believe place called Modelland – every girl in the world wants to go there because it’s where “Intoxibellas” are trained. Intoxibellas are drop-dead beautiful, kick-butt fierce and, yeah, maybe they have some powers too. (But I’m confirming NOTHING! Ha. You gotta wait for the book.) The story follows a teen girl and her friends who find themselves magically transported to Modelland, even though they’re really not supposed to be there. (Okay, now, that’s ALL I’m saying!)

Modelland has always been a part of my mind and my heart. As you might know, I step into a bookstore and I shake (really!) because I love books so much. Ever since I was a kid, I couldn’t wait to pick up a new book and see what worlds the writers had created for me. I especially loved books with strong girls and women – you know, girls with guts, smarts and attitude – and then one day it came to me… MODELLAND! I’m getting it ready for you through my new division called Bankable Books and now I’m shaking for a different reason… I’m excited that you’ll be able to read about this magical world that’s been living in my dreams for so many years.

So, look out for some special things I’ll be doing here at to start getting you ready for Modelland. And stay tuned for more news from my company, Bankable Enterprises, where we live, eat, breathe, sleep and DREAM about ways to expand the definition of beauty! I can’t wait for us live the dream of Modelland together!

Fierce & Love,
Tyra aka TyTy

For some reason we thought the word “FIERCE” died a slow painful death by overdose already… SMH!

Seriously Tyra, it’s great that you keep making goo gobs of money, but does EVERYTHING you do have to revolve around beauty and modelling? Aren’t girls and young women already obsessed enough with image??? Just something to think about.



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