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Frito-Lay must have seen a dip in that good ol’ profit margin due to this new health kick that a lot of people are on nowadays.

An unlikely name is about to step into the natural foods world: Frito-Lay.

Today, the world’s largest snackmaker — often mocked by nutritionists for its Cheetos and Doritos — will unveil a revamped product line for 2011, with 50% of its snacks made from all-natural ingredients.

“This is the largest evolution we’ve ever had in our product line,” says Ann Mukherjee, chief marketing officer at Frito-Lay. Until now, she says, 30% of its line was “all natural.” For example:

•A bag of Tostitos Hint of Lime Tortilla Chips will lose all of these additives: monosodium glutamate, sodium diacetate and artificial colors.

•Lay’s Barbeque chips will drop the monosodium glutamate and some other additives.

But don’t look for major changes anytime soon in artificially flavor-laden Cheetos or Doritos.

Whew! We all for giving people healthier options, but don’t fawk up the the flavor of Cheetos Puffs or the Cool Ranch Doritos. That would be a tragedy.




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