Obama Merchandising in Full Effect

- By Bossip Staff

Posted by Bossip Staff

People are saying this is getting out of hand calling this kind of merchandise, Obamabilia:

Mr. Obama’s election set off a boom in merchandise, official or otherwise, that has come to be called Obamabilia. Among the myriad offerings are coins, plaques, plates, clothing, magazines, newspapers, books, posters, DVDs, jewelry, dolls, greeting cards and jigsaw puzzles.The promotion is presented “in the language of politics that Washingtonians understand,” Mr. Nicholson said, centering on “starting over, embracing change at home, being fiscally responsible.” The maker of Hennessy Cognac, LVMH Moët Hennessy Louis Vuitton, is using numerology rather than language in its promotion, selling 180,000 bottles, priced at $30 each, bearing seals and labels on the front and back emblazoned with “44” and phrases like “In honor of the 44th president” and “In honor of the presidential inauguration.” The company plans to make donations to the Thurgood Marshall College Fund for each bottle sold,… said Andy Glaser, senior vice president for Hennessy at Moët Hennessy USA in New York, with a goal of starting two four-year scholarships through a minimum donation of $50,000. Celebrities will be asked to autograph bottles, he added, which will be sold at auction later this year to benefit the fund. For the media companies clambering aboard the Obama-wagon, the focus is on commemorative issues and more. For example, this week’s issue of Newsweek carries an ad inviting readers to preorder the “special inaugural issue,” which is described as a “limited edition!” The price: $9.95 plus shipping and handling, or more than twice the regular cover price. Also, computer users registered at washingtonpost.com received e-mail messages on Wednesday promoting “Inauguration Central,” including information on coming news coverage, “inauguration collectibles” and photographs for sale of the election and inauguration of Mr. Obama. The trade publication Editor and Publisher reported that The Washington Post plans to print 2.7 million copies of its editions dated Tuesday and Wednesday; the Nov. 5 edition, reporting on Mr. Obama’s election, set a record by selling almost 1.6 million copies. The Post, washingtonpost.com and Newsweek are units of the Washington Post Company. This week’s issue of The New Yorker magazine carries an ad inviting readers to “own a piece of history” by ordering a free copy of the commemorative cover of the Jan. 26 inauguration issue. Copies will be mailed to those who place orders on a Web site (newyorker.com/user/registration). A spokeswoman for The New Yorker, Alexa Cassanos, said that the number of orders in the first 24 hours exceeded the number the magazine expected in total. The Nov. 17 issue of The New Yorker, with a cover commenting on Mr. Obama’s election, sold out, she added, by selling 87,000 copies on newsstands. Typically, the magazine sells 40,000 to 60,000 copies a week on newsstands. Other covers featuring Mr. Obama along with cartoons about him, which are being sold by the online store of The New Yorker, “have sold phenomenally well,” Ms. Cassanos said. The magazine is part of the Publications unit of Advance Publications. Condé Nast.

So Obama might be helping he economy out more than first considered. F*ck what you’re talking about, we are going out this weekend and drinking a bottle of this 44th Presidential Henny Without Any Coke. They wanted patriotism, now they have it.

Peep the commemorative label…

Shout out to guerilla busfare

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