Former USC star Reggie Bush is suing his former college USC, NCA, and the Pac-12 over his Name, Image and Likness usage during college.
Colorado and Deion Sanders reportedly admitted to 11 minor NCAA violations during its first year under Coach Prime.
For years schools and the NCAA have made billions off college athletes but starting today that's no longer the case as players can earn money off their image and likeness. As early as 12:01 am players started posting endorsement deals sending the sports world into a frenzy.