Rihanna Becomes Dior’s First Black Spokesperson
Rihanna is continuing to make it rain in the fashion world, this time by becoming the first black spokesperson for Dior.
The Bajan songstress recently filmed a print and film campaign for the company, an accomplishment never before achieved by a person of color for the brand.
The fourth episode of Dior’s “Secret Garden” video series is slated to feature Rihanna. The film and print campaign, shot this week by Steven Klein in Versailles, is scheduled to run this spring, Dior told WWD exclusively. The third installment has logged more than nine million views on Dior’s official YouTube channel, showcasing a trio of models whisking through the chateau and its vast grounds wearing an array of the French house’s fashions and leather goods.
In addition to making history with Dior, Rihanna was all smiles today in NYC as she promoted her new animated film “Home” alongside Steve Martin and Jim Parsons…
while donning a classy powder pink ensemble.
Hit the flip for more Ri Ri in NYC.