Team Behind Hip-Hop Google Doodle Explains How They Did It
If you haven’t checked out today’s Google Doodle make sure you do! The doodle flashes back to August 11, 1973, to the party at 1520 Sedgwick Avenue in the Bronx that started it all. Today’s Google Doodle celebrates the 44th anniversary of that party, which most fans of hip-hop culture credit as the birth of the genre.
Google posted a blog dedicated to the making of the doodle. Check out some of the excerpts below which include interviews with three of the Googlers behind the Doodle—Kevin Burke, Ryan Germick and Perla Campos as well as Fab 5 Freddy, former host of “Yo! MTV Raps” and narrator of the Doodle, and Cey Adams, visual artist and founding creative director of Def Jam records, who designed the Doodle logo image on the homepage today.
Keyword: How did you come up with the idea for this Doodle?
Kevin: I’m a huge Hip Hop fan. Growing up outside New Orleans, it was a part of my DNA—performing Hip Hop in my high school band, adding Hip Hop to my college radio station’s rotation, and working on the set of Outkast’s “Ms. Jackson” music video in my first job out of college. Hip Hop has been a constant thread through my life and I wanted to bring my love of it to a Doodle. I developed the concept for interactive turntables, showed it to my manager Ryan (also a fan of Hip Hop), and he lost it. He said, “let’s make it tomorrow!”
OK, so people were into the idea. But Hip Hop is such a big topic. How did you decide what to focus on?
Perla: From the beginning, we were thinking big. I mean, Hip Hop touches so many parts of culture but a lot of people don’t know much about its origins. So, we anchored the Doodle to the birth of Hip Hop, and wanted to celebrate the people who pioneered the movement. We hope to give them the voice and the recognition they deserve, which is what Doodles are all about—shining light on times of history that maybe you didn’t know about.
Kevin: It all started with DJ Kool Herc, an 18-year old Jamaican DJ in the Bronx. He and his sister threw a party in August 1973, and when he DJ’d the party, he used two turntables to extend the instrumental break in the music where people did their craziest dance moves (that’s actually how “break” dancing got its name!). And the Hip Hop movement was born.
Ryan: With each Doodle, we try to touch a different part of the human experience. But we hadn’t yet touched on a massive part of U.S. and global culture—Hip Hop. And by bringing in elements like “Achievements,” we can also make it about the real people behind the Hip Hop movement.
Speaking of the real people … Fab and Cey, how did you feel when you first heard about this project?
Fab: It was a full circle experience for me. I first went online in 1994—I even remember doing a segment on “Yo! MTV Raps” about email. And going back to when I first got on the internet, I was looking for likeminded people who were part of the culture. And now, Hip Hop is on one of the biggest digital platforms out there, in a way that acknowledges and recognizes what this culture is, and what it continues to be. It’s pretty amazing.
Cey: Everybody on this project was so excited to be a part of it, which made me excited too. I could add an authentic point of view and represent all the people who helped start the movement, even the ones who are no longer here. The project is rooted in honoring the past.
Read the full blog here
Peep more of the images behind the doodle below