Hate It Or Love It? Kanye West And Solange Featured In Artsy Helmut Lang Photo Project

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Hate It Or Love It? Helmut Lang Uses Kanye  And Solange To Model Photo Project

Kanye West and Solange have added a modeling project to their titles, kinda. The two super stars posed for Exactitudes and Helmut Lang. Exactitudes is an ongoing photo project established in 1994 and they’ve collabed with Helmut Lang to display their clothing. Lang describes Yeezy and Solo as “collectors” of the brand. Here is an example the kind of photography Exactitudes does.

https://www.instagram.com/p/Bdfczy_F2VA/?hl=en&taken-by=helmutlang

Established in 1994, Exactitudes® is an ongoing photographic project by Ari Versluis and Ellie Uyttenbroek focused on documenting underground subcultures and global communities. To celebrate Helmut Lang Re-Edition, @isabellaburley invited Exactitudes® to capture cross-generational Helmut Lang collectors and fans wearing Volumes 1 and 2, marking their first collaboration with a brand.

Here is their photo set, featuring Kanye and Solange.

https://www.instagram.com/p/BdiCI3RFU7d/?hl=en&taken-by=helmutlang

https://www.instagram.com/p/BdiPlpWlJTc/?hl=en&taken-by=helmutlang

https://www.instagram.com/p/BdiPQCWFgXs/?hl=en&taken-by=helmutlang