H: You are one of our only immigrant pop stars in America, 21 Savage32 being another. Did coming from an island that’s 90 percent black make it feel natural to have 40 distinct shades in the first run of Fenty Beauty?
RF: In my own household, my father is half black, half white. My mom is black from South America. I was seeing diversity. That’s all I knew. Growing up, I wanted to be darker, always. So, making makeup, it wasn’t even a thing I had to think about. I didn’t even really know how bad it was, the void in the market for dark foundation, because all I’d seen was black women put makeup on. I don’t even think 40 shades is enough! And so I added 10 more recently, and we’re not gonna stop there.
JH: A few years ago, you started going on a “thicc” journey.33 How did that change how you looked at inclusivity with regard to your fashion line?
RF: It just changed how I dress in terms of my proportions. You wear what looks good on you and that’s it. I’m thick and curvy right now, and so if I can’t wear my own stuff then, I mean, that’s not gonna work, right? And my size is not the biggest size. It’s actually closer to the smallest size we have: We go up to a [French size] 46. We’re saying we can meet you at any one drop that we put out.
We love Thicc RihRih — and the fact that she’s making clothes for different shapes!