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Source: 247Paps.TV/ SplashNews / Splash News

Rihanna Talks About Her New LVMH Line


on the cover of the new issue of T Magazine AND she’s wearing her new Fenty LVMH collection for the feature story.

Rihanna and T Magazine posted on Instagram to promote the story, which discusses her new collaboration with LVMH, her quest to be size and color inclusive with her brands and even some discussion of new music.

We picked a few excerpts for your reading pleasure.

Via T. Magazine:

JH: Using your family name as the anchor of this company and Fenty Beauty seems to recall the idea of a family business. What was behind that choice?

RF: I used to be afraid to step into the whole celebrity makeup world. I saw brands like Hilary Duff and Hannah Montana23 have so much success [in the aughts], but it got to a place where they were so oversaturated in the market that it diluted their personal brands. It made me think, “I’m not going to do this, because you lose your respect and credibility,” and so every collaboration I did outside of music, I used Fenty so that you didn’t have to hear the word “Rihanna” every time you saw something that I did. So Rihanna stayed the music, the person. But these other brands are called Fenty.

JH: Is it true you are doing a reggae album?

RF: Yeah.

JH: Do you have any names under consideration?

RF: No, so far it’s just been R9,31 thanks to the Navy. I’m about to call it that probably, ’cause they have haunted me with this “R9, R9, when is R9 coming out?” How will I accept another name after that’s been burned into my skull?

There you have it — R9 the reggae album. Rihanna says she’s not sure when it will drop — but we’re excited, aren’t you?

Hit the flip for more from the interview.



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