“Basketball Wives” Evelyn Lozada Talks “Bullying,” Colorism & Racism Allegations (Exclusive)
“Basketball Wives” Evelyn Lozada Talks “Bullying,” Colorism On Reality TV & Racism Allegations (Exclusive)
Bossip: Do you have any regrets about your storyline and/or actions this season?
Evelyn: I’ve been on reality television for a long time; scenes get cut short, conversations are spliced, and some people will try to “control” the narrative to show you the person they want you to see….the truth they want you to believe. I bring my authentic self at all times by living in my truth. Just remember people don’t show you everything about their life on reality television, social media, etc., there is a lot you don’t see. There is a lot to me…what I care about and how I live.
Bossip: We remember seeing your episode with Iyanla Vanzant – have you been able to use some of the strategies and resources she gave you going into this situation?
Evelyn: “I learned powerful lessons from Iyanla and I still do. I’m a work in progress, we all are, and we strive to be and do better. Since the show, I look at life through a totally different lens with an understanding of the bigger picture. Iyanla helped me to recognize the power of understanding who I am and how that knowledge is (a) a fundamental part of every aspect of my life.”
Bossip: What’s next for you?
Evelyn: Let me answer by beginning with “what’s going on now?” It’s a really exciting time in my life. For the past 8 years, I have been quietly building my lifestyle brand. In May 2018, the Evelyn Lozada Jewelry Collection was launched. The collection offers classic and chic pieces adorned with beautiful flowers as well as butterflies. The goal was to provide women with an affordable option of showcasing effortless beauty wherever they go. We sold out of the first color and style in just 3 hours and the entire collection in 12 hours after it launched; then it sold out on Amazon. I couldn’t be more ecstatic!
In 2019, I grew my brand to include a CBD skincare line–BX Glow Skincare. And yes, the name is an unapologetic nod to the Bronx-LOL. The clean line of glow-worthy products is comprised of a daily cleanser, exfoliator, eye cream and hydra-cream, all priced under $50 and available via http://www.evelynlozada.com and http://www.rivalworld.com.
I partnered with skincare and natural-ingredient gurus to design a clean skincare formula with infusions of Cannabis sativa flower extract, natural oils and protecting antioxidants. Each product in this line is formulated to be clean—no parabens, sodium lauryl sulfates, phthalates, artificial dyes or synthetic fragrances, and never tested on animals.
Also, in June of this year, my long-awaited romance novel “The Perfect Date” hit the bookstore shelves and digital platforms with very flattering literary reviews. And for your readers who don’t know, my heart has always lived in a place of caring and compassion for others. This is why I founded the Evelyn Lozada Foundation (ELF) in 2018. Our mission is to transform society’s response to DV and the overall empowerment and upliftment of women and children. All activities are designed in the spirit of collaboration with existing nonprofits that are in communities and on the frontlines.
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