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Rihanna and PUMA Gear up for Fenty Summer '18 at Coachella

Fenty Puma Source: Joe Scarnici / Getty

Puma has announced that Rihanna is returning to the brand for yet another Fenty collaboration that will be “coming soon.”

Rihanna has been a very busy and always in-demand woman and in the past few years she’s definitely ignored the musical demand. Music is an afterthought as she is the boss of the Fenty empire that’s skyrocketed her to the Forbes billionaire list. After giving us new music for Wakanda Forever and headlining the Super Bowl halftime show, she’s back in the office and making more Fenty moves.

Puma Announces Rihanna’s Rih-Turn To The Brand For Another Fenty Collaboration

Rihanna was announced as Puma Women’s Training Ambassador and Women’s Creative Director back in 2014 and the multi-year partnership included Rihanna walking the runway as part of the first collection. One of the biggest hits from the collaboration was the Creeper Sneaker which is still talked about today.


On Wednesday Puma took to Instagram to announce that Rih Rih is returning to the brand.

While the announcement and social media post didn’t give any details, we can expect the partnership to deliver as always. Hopefully, we don’t have to wait forever for the first look at the future of Fenty Puma.



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