Bossip.com is the premier destination for African American popular culture and entertainment, with a voice that’s edgy, viciously hilarious, politically aware–and completely unique.
Hailed by GQ, Yahoo!, and Black Enterprise magazine for its leadership Bossip.com’s expanded content offerings and social media connectivity now provides readers with an innovative online experience with a uniquely authentic African American sensibility.
Online Audience
| Average Page Views Per Month | 43 Million |
| Average Unique Visitors | 2.7 Million |
| Average Ads served per month | 196,034,391 |
| Average Page views per visit | 22 |
| Average time spent on site | 18.4 minutes |
(Source: comScore, Google Analytics)
| Women – 62% | Men – 38% |
| Median Age – 31 | 21+ – 80% |
| Median Household Income = $65,905 | |
| HHI 60K+ – 53.3% | HHI 100K+ – 23.5% |
| Presence of Children yes = 65% | HHLD 3+ = 74.1% |
(Source: comScore)
Why Bossip?
- In 2009 traffic for Bossip.com grew over 100% year-to-year as of the end of November (Google Analytics) while achieving higher average pages per visitor and minutes per visitor than even long-established, well-financed competitors such as BET.com, Complex.com, and VIBE.com (ComScore)
- ComScore analytics reveals that the site’s visitors are 208 times more likely that the average Internet user to be the first among friends to buy new technology gadgets, and 195 more likely to attend movies on the opening weekend.
- Bossip.com is ranked #21 out of Comscore’s Top 25 Entertainment News sites
- At 5.0 Avg. Minutes Per Visit Bossip.com out ranks sites like TMZ, People, E! Online, Entertainment Weekly and PerezHilton, just to name a few
- We offer excellent reach, cost effect and efficient custom ad campaigns, pre-roll and post-roll video options, clickable page skinning and roadblocks throughout the various channels.
(Source – Comscore February 2010)
